Lazetta Rainey Braxton, MBA, CFP®
Lazetta Rainey Braxton, MBA, CFP®
Financial Planner for the Rest of Us

Lazetta Rainey Braxton, MBA, CFP®

Lazetta Rainey Braxton, MBA, CFP®, is the Financial Planner for the Rest of Us. Unlike many financial advisors who focus only on the super-rich and 1%, Lazetta partners with everyday people who desire the financial freedom to influence, experience, give, and make a difference for their family and future generationsto create wealth for the common good.

As a CERTIFIED FINANCIAL PLANNERTM practitioner with more than 20 years of experience in wealth management services, Lazetta offers personalized financial advice, investment management, and educational seminars to individuals, families, businesses, and institutions. She offers a safe space for clients to connect with their values and develop a financial plan for a secure and abundant life. In 2008, she founded Financial Fountains, a fee-only financial planning and registered investment advisory firm that serves clients from around the country.

Lazetta strongly believes in diversity and inclusion and access to financial planning. Her volunteer leadership positions include serving as Chair of the Association of African American Financial Advisors (AAAA), Founding President of the AAAA Foundation, as well as a member of the CNBC Digital Financial Advisor Council, CFP Board Center for Financial Planning Advisory Panel, Women’s Initiative Council, and Diversity Advisory Group.

Recognized for her leadership, entrepreneurial spirit, and dedication to the financial planning profession, Lazetta was honored as one of the inaugural Investment News’ Women to Watch and Excellence in Diversity and Inclusion See It Be It awardees and is a recipient of the Association of African American Financial Advisors’ Leadership Legacy Award.  She also received the Heart of Financial Planning award from the Financial Planning Association.

Lazetta is frequently featured in national publications and makes guest TV appearances as a financial expert. She has appeared on NBC Nightly News with Lester Holt, Nightly Business Report, CNBC Closing Bell and CNBC Power Lunch. She has been featured in national publications including CNBC.com, Wall Street Journal, Kiplinger’s, Essence, Black Enterprise, Financial Planning Magazine, Morningstar, USA Today and many more. Also, as sought-after speaker, Lazetta delivers keynotes and workshops that invite attendees to secure their legacies one dollar at a time.

Lazetta holds an MBA in finance and entrepreneurship from the Wake Forest University, a BS in finance and international business from the University of Virginia, and a Certificate of Achievement in Personal Financial Planning from Metropolitan Community College of Omaha, Nebraska. She resides in the Baltimore metro area with her husband Brad, their daughter Karis, and dog, Sampson.

Featured Media Profiles

3 Things to Do When You Get a Salary Increase

Lazetta spoke with NerdWallet’s Laura McMullen about tips for how to handle a salary increase.

Celebrate your raise “in a way that honors your hard work and also moves you forward in life without the stress of spending it and never really getting ahead,” says Lazetta Rainey Braxton, CEO and founder of Financial Fountains, a financial planning firm in Baltimore, and president of the AAAA Foundation, which helps cultivate the next generation of African American financial planners.


How to Take Control of Your Spending and Start Saving

Lazetta and client Jonathan Shepherd spoke with CNBC‘s Michelle Fox on the importance of partnering with a financial planner to curb spending, and achieve your goals while sticking your values.

5 Things about Family Dynamics and Money in the African American Community with Lazetta Rainey Braxton

Lazetta Rainey Braxton, CFP® professional, knows that, many times, sitting down with a financial adviser might be the first time a couple has had a conversation about money. In the African American community, money conversations don’t often happen organically. Money might be viewed as a stressor, and talking about money might be seen as rude or uncomfortable.

I recently sat down with Braxton for a 2050 TrailBlazers podcast episode to explore family dynamics and money, what guilt African American professionals may carry with them if they feel they’ve “made it” while their community still has financial need and how the importance of serving your clients best interests.

Read the full post here.

The Best Financial Advice I Ever Got

As reported in the Wall Street Journal Wealth Management Special Report

Live On One Income

Years ago, my soon-to-be husband shared his vision for us as we prepared to merge our lives and finances: Live on one income as a married couple and save the second income. Our shared financial goal served as a guiding principle and foundation for future financial health and nimbleness.

Together, we vowed to pay all debts (minus our mortgage) within the first four years of our marriage. We followed our debt-payment plan religiously. The release from debt payments and modest living translated to a comfortable lifestyle based on one salary. We earmarked the other salary for savings.

Strong savings paved the way for career flexibility. Living modestly also empowered us to resign from companies with cultures contrary to our values and explore new options without fear of a diminished standard of living. Most important, we value passing on the lessons and benefits of financial freedom to our teenage daughter.

Read More on WSJ.com

Photo: Lexey Swall for The Wall Street Journal


Kids and Money: Here’s How Much Americans are Spending on an Allowance

Certified Financial Planner Lazetta Rainey Braxton agrees it’s important to teach children responsibility and money management.

That may include paying your kids for doing chores.

“Conceptually, the allowance for rendering services is a good way for children to know that you get paid for working,” said Braxton, founder and CEO of Financial Fountains in Baltimore and a member of the CNBC Advisor Council.

Read the full article by Michelle Fox on CNBC.com.

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