Every dream begins with a dreamer. - Harriett Tubman

Lazetta Rainey Braxton, MBA, CFP®
Lazetta Rainey Braxton, MBA, CFP®
Financial Planner for the Rest of Us


As the founder and CEO of Financial Fountains, I am on a mission to expand the number of wealthy households and to ensure that those who have wealth keep it and pass it on! This audacious mission is really about creating a safe place or financial haven for clients to realize their goals and dreams through the wise use of financial resources in a “NO FEAR, NO SHAME ZONE!

I believe that everyone should have access to sound financial advice, confidence in their personal finances, and a financial plan that will help them live a comfortable life.

My passion to give more people access to financial planning services and sound financial advice has been captured in my CNBC’s post, “Financial Planning: Not just for uber-rich” and Morningstar Magazine article, “Casting a Wider Net.” My commitment to inclusion also keeps me involved in the broader community as a volunteer, guest contributor, speaker, and subject matter expert for media inquiries, including TV appearances on Nightly News with Lester Holt, Nightly Business Report and Closing Bell.  My professional bio details my academic and professional journey to founding Financial Fountains.

On a personal note, my household is just as lively as Financial Fountains. My husband, Dr. Brad R. Braxton, is a scholar and theologian; and our tween daughter, Karis, has a favorite wall plaque that says: “Don’t try so hard to fit in when you were born to stand out.” Sampson, our dog, watches us with amusement. Never a dull moment when hanging out with a Braxton!

Featured Media Profiles

3 Things to Do When You Get a Salary Increase

Lazetta spoke with NerdWallet’s Laura McMullen about tips for how to handle a salary increase.

Celebrate your raise “in a way that honors your hard work and also moves you forward in life without the stress of spending it and never really getting ahead,” says Lazetta Rainey Braxton, CEO and founder of Financial Fountains, a financial planning firm in Baltimore, and president of the AAAA Foundation, which helps cultivate the next generation of African American financial planners.


How to Take Control of Your Spending and Start Saving

Lazetta and client Jonathan Shepherd spoke with CNBC‘s Michelle Fox on the importance of partnering with a financial planner to curb spending, and achieve your goals while sticking your values.

5 Things about Family Dynamics and Money in the African American Community with Lazetta Rainey Braxton

Lazetta Rainey Braxton, CFP® professional, knows that, many times, sitting down with a financial adviser might be the first time a couple has had a conversation about money. In the African American community, money conversations don’t often happen organically. Money might be viewed as a stressor, and talking about money might be seen as rude or uncomfortable.

I recently sat down with Braxton for a 2050 TrailBlazers podcast episode to explore family dynamics and money, what guilt African American professionals may carry with them if they feel they’ve “made it” while their community still has financial need and how the importance of serving your clients best interests.

Read the full post here.

The Best Financial Advice I Ever Got

As reported in the Wall Street Journal Wealth Management Special Report

Live On One Income

Years ago, my soon-to-be husband shared his vision for us as we prepared to merge our lives and finances: Live on one income as a married couple and save the second income. Our shared financial goal served as a guiding principle and foundation for future financial health and nimbleness.

Together, we vowed to pay all debts (minus our mortgage) within the first four years of our marriage. We followed our debt-payment plan religiously. The release from debt payments and modest living translated to a comfortable lifestyle based on one salary. We earmarked the other salary for savings.

Strong savings paved the way for career flexibility. Living modestly also empowered us to resign from companies with cultures contrary to our values and explore new options without fear of a diminished standard of living. Most important, we value passing on the lessons and benefits of financial freedom to our teenage daughter.

Read More on WSJ.com

Photo: Lexey Swall for The Wall Street Journal


Kids and Money: Here’s How Much Americans are Spending on an Allowance

Certified Financial Planner Lazetta Rainey Braxton agrees it’s important to teach children responsibility and money management.

That may include paying your kids for doing chores.

“Conceptually, the allowance for rendering services is a good way for children to know that you get paid for working,” said Braxton, founder and CEO of Financial Fountains in Baltimore and a member of the CNBC Advisor Council.

Read the full article by Michelle Fox on CNBC.com.

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