Every dream begins with a dreamer. - Harriett Tubman

Lazetta Rainey Braxton, MBA, CFP®
Lazetta Rainey Braxton, MBA, CFP®
Financial Planner for the Rest of Us


As the founder and CEO of Financial Fountains, I am on a mission to expand the number of wealthy households and to ensure that those who have wealth keep it and pass it on! This audacious mission is really about creating a safe place or financial haven for clients to realize their goals and dreams through the wise use of financial resources in a “NO FEAR, NO SHAME ZONE!

I believe that everyone should have access to sound financial advice, confidence in their personal finances, and a financial plan that will help them live a comfortable life.

My passion to give more people access to financial planning services and sound financial advice has been captured in my CNBC’s post, “Financial Planning: Not just for uber-rich” and Morningstar Magazine article, “Casting a Wider Net.” My commitment to inclusion also keeps me involved in the broader community as a volunteer, guest contributor, speaker, and subject matter expert for media inquiries, including TV appearances on Nightly News with Lester Holt, Nightly Business Report and Closing Bell.  My professional bio details my academic and professional journey to founding Financial Fountains.

On a personal note, my household is just as lively as Financial Fountains. My husband, Dr. Brad R. Braxton, is a scholar and theologian; and our tween daughter, Karis, has a favorite wall plaque that says: “Don’t try so hard to fit in when you were born to stand out.” Sampson, our dog, watches us with amusement. Never a dull moment when hanging out with a Braxton!

Featured Media Profiles

Certified Financial Planner Lazetta Rainey Braxton agrees it’s important to teach children responsibility and money management.

That may include paying your kids for doing chores.

“Conceptually, the allowance for rendering services is a good way for children to know that you get paid for working,” said Braxton, founder and CEO of Financial Fountains in Baltimore and a member of the CNBC Advisor Council.

Read the full article by Michelle Fox on CNBC.com.

Lazetta sat down with InvestmentNews‘ Bruce Kelly to talk about Rene Nourse and the importance of mentoring for increasing diversity within the industry.

Read the full article here.

Wealth management and financial planning have a reputation for being the kind of services that are reserved only for the elite. Lazetta Rainey Braxton has aimed to single-handedly change that.

Fusing her many passions for the higher purpose of empowerment, Braxton founded Financial Fountains, which provides financial well-being and effective stewardship practices to a diverse client base. Since 2008, she has offered financial planning and investment management services to clients across the country, while conducting educational seminars through her speaking series, Gateway to Wealth.

A leading voice for diversity and inclusion in her profession, Braxton is an active participant on many fronts. She is chair of the Association of African American Financial Advisors (AAAA) and the current and first president of the AAAA Foundation, which advances financial planning in African-American communities. She also serves on the CFP Board Center for Financial Planning Advisory Panel, Women’s Initiative Council, and the Diversity Advisor Group.

And as if that impressive list didn’t already read as if she operates with a completely full schedule, we feel inclined to add that Braxton often collaborates with the media as a member of the CNBC Digital Financial Advisor Council, and has made TV appearances on “NBC Nightly News with Lester Holt,” “Nightly Business Report,” and CNBC’s “Closing Bell.”

Read the University of Virginia Interview.

Women who set their mind on something usually achieve great things.

As a female certified financial planner professional and founder of my advisory firm, I enjoy seeing women get excited about achieving financial confidence. They learn to value the role money plays in living their best life. They experience the freedom to build, enjoy and share wealth on their own terms.

Simply stated, the right money mindset makes women an even more formidable force in the world.

One threatening mental block to financial confidence and freedom for women is “money FOG.”

FOG — fear, obligation, guilt — attacks sparkling minds and blocks healthy views on money. Money FOG slows the progress you need to grow, keep and distribute wealth. And wealth is the key for supporting the life a woman desires for herself as well as for those whom she loves and supports.

Women’s wealth is rising. By 2020, women are projected to control $72 trillion in private wealth. With outpaced revenue growth for women-owned businesses, women can’t afford money FOG. Its potential damage to wealth is too expensive.

Let’s take a closer look at how money FOG clouds a woman’s money mindset and dampens a joyous life.

Read More on CNBC.

If you can’t see it, will you believe in it?

The “it” takes different forms, depending on the context. If the focus is black wealth, the “it” represents the stock market. And in this context, investing time, energy and even money into something unseen can translate into a very risky proposition.

If wealth is a household objective in black communities, the stock market should absolutely be considered.

Low African-American participation in the stock market contributes to the widening wealth gap between black and white households, according to a 2014 study by Credit Suisse and Brandeis University’s Institute on Assets and Social Policy.

There are signs, however, that change is coming. To that point, according to a 2017 market research report, about 67 percent of African-Americans with incomes of at least $50,000 have money invested in stocks or stock mutual funds. That compares with 60 percent in 2010 and 57 percent in 1998.

Proven, tangible options — such as real estate, certificate of deposits and insurance policy contracts — have made the case for expanding one’s portfolio to include the stock market a tough sell for African-Americans.

Let’s be honest, when the stock market’s highs and lows show up in real numbers on investment statements, handling the ping-pong effect between euphoria and misery challenges even the best of us. The stock market as a long-term play requires trust, engagement and belief that “it” was created with us in mind.

The stock market features a concept that resonates with many African Americans: business ownership. In fact, entrepreneurship holds great importance for historically disenfranchised communities seeking greater access to goods, services and sustainable income. Business investment as a stockholder expands opportunities to join other stakeholders in the quest for profitability and returns, as well as to share the risks.

Read the Article and Watch the Video.

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