Every dream begins with a dreamer. - Harriett Tubman

Lazetta Rainey Braxton, MBA, CFP®
Lazetta Rainey Braxton, MBA, CFP®
Financial Planner for the Rest of Us


As the founder and CEO of Financial Fountains, I am on a mission to expand the number of wealthy households and to ensure that those who have wealth keep it and pass it on! This audacious mission is really about creating a safe place or financial haven for clients to realize their goals and dreams through the wise use of financial resources in a “NO FEAR, NO SHAME ZONE!

I believe that everyone should have access to sound financial advice, confidence in their personal finances, and a financial plan that will help them live a comfortable life.

My passion to give more people access to financial planning services and sound financial advice has been captured in my CNBC’s post, “Financial Planning: Not just for uber-rich” and Morningstar Magazine article, “Casting a Wider Net.” My commitment to inclusion also keeps me involved in the broader community as a volunteer, guest contributor, speaker, and subject matter expert for media inquiries, including TV appearances on Nightly News with Lester Holt, Nightly Business Report and Closing Bell.  My professional bio details my academic and professional journey to founding Financial Fountains.

On a personal note, my household is just as lively as Financial Fountains. My husband, Dr. Brad R. Braxton, is a scholar and theologian; and our tween daughter, Karis, has a favorite wall plaque that says: “Don’t try so hard to fit in when you were born to stand out.” Sampson, our dog, watches us with amusement. Never a dull moment when hanging out with a Braxton!

Featured Media Profiles

“Cyndi and Ron Williams, both 57, admit they are not as financially secure as they want to be. Like many baby boomers, they say the vision they had for their lives 20 to 25 years ago is not the reality they are living now.”

“Everyone should have confidence in their finances and a financial plan that can help them live a comfortable life. So I ask: Why not you?”

“In her own practice, Braxton takes a wide view of diversity, with her client base encompassing several demographics, including her age.  She’s a member of Generation X and has a clear understanding of that age group’s goals. She also works with Generation Y clients, as well as with baby boomers.”

“Braxton’s own interest in the world of money dates back to her childhood in rural Virginia. Born to parents who struggled with debt, she wondered “if the problem was systematic for African-American families like ours, so I developed a thirst to learn about finance,” she recalled.”

On NBC Nightly Business Report with Lester Holt: HSAs allow individuals and families to save dollars tax-free, then spend that money on whatever health care needs they may have. However, not every employer offers this option.

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